AOL founder and former chairman Steve Case is entering the New Jersey tourism business. Miraval, the award-winning Arizona resort owned by Case and his wife, Jean, is partnering with the Natirar estate in Peapack-Gladstone to create a new hotel and spa destination: Miraval at Natirar.
The partnership between Miraval and Natirar founder Bob Wojtowicz primes the vast Somerset County estate, once owned by the King of Morocco, for its long-envisioned expansion into a full-service luxury resort for pampering, rejuvenation and relaxation. Wojtowicz originally linked with British businessman Sir Richard Branson in 2001 to develop the retreat; to date it consists of Ninety Acres Culinary Center, a highly rated farm-to-table restaurant and cooking school; a 12-acre sustainable farm; a banquet and catering facility; and a private membership club.
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